VIA chalk paint is a highly pigmented universal paint. The high pigmentation ensures great colour depth and intensity. The binder used is an oil-resin boiling agent. This is 100% preservative-free and could also be described as a natural resin chalk paint or a mineral-filled emulsion paint. Our chalk paint is free from solvents, plasticisers and biocides and does not evaporate.
Facts about the chalk colours
- Properties: Highly pigmented universal paint, free of solvents, plasticisers and biocides
- Areas of application: Decorative interior paint - for almost all substrates
- Colours: 94 beautiful shades divided into basics and highlights
- Delivery time: All in stock in Bacharach am Rhein
"Names are like smoke and mirrors..." this phrase from Goethe's Faust does not apply at all to our colour palette for walls and furniture. Just like the individual colours, the names have been chosen with care and dedication. For us, they are 'longing names' that describe the colour tone on the one hand and inspire the imagination on the other.
All colour products are produced and filled to order, each tin is - like our plates - an individual product.
Introduction and background
The term chalk paint is firmly anchored in the world of interior design and restoration. The high-quality chalk paint from VIA is characterised by its velvety look and ease of application. VIA Material has perfected this traditional technique and incorporated it into a modern product line. The mineral-based colour has its origins in ancient craftsmanship. Combined with the unique patterns of terrazzo and cement tiles, VIA offers a special ambience for your home. The VIA wall colour collection has a very wide range of applications. With its numerous nuances and authentic appearance, it can be used to stylishly enhance rooms or give historical objects a new lustre. The VIA paint is characterised by its natural resin bond, which is used instead of acrylic dispersions to create an environmentally friendly and healthy colour. It is made from high-quality ingredients and is known for its thick consistency, excellent coverage and ease of application. Right from the packaging stage, VIA uses high-quality tin canisters with a clamping ring to ensure quality. Only the best is used in every detail to provide an extremely high-quality colour.
Composition and environmental aspects
One of the strengths of VIA chalk paints lies in their ecologically sound formulation. VIA chalk paint offers exclusively water-based colours, which makes it ideal for health and environmentally conscious applications. In addition, this water-based paint contains no harmful substances and promotes indoor air quality. The environmentally friendly paint is suitable for both modern new builds and older buildings where low-pollutant materials are important. Thanks to the recyclable packaging, it can be disposed of after use in the interests of sustainability. It is also a matt colour that provides a very pleasant, understated appearance and therefore supports numerous design concepts. VIA offers unique colours that range from delicate pastel shades to bold, dark colours and therefore cater to many styles.
Opacity and possible coats
Anyone who opts for a high-quality chalk paint usually has a special surface appearance in mind. However, the paint should not only look good, it should also last. This is precisely where VIA shows its strength: the colours score points with their high opacity and often allow a single coat to achieve an even, opaque colour. For more intense or dark colours, however, it is advisable to plan 2-3 coats to achieve full coverage. Especially on highly absorbent or old colours, it can also be useful to prepare the substrate accordingly. If, on the other hand, you want a creative look, you can deliberately choose a translucent coat or combine a coloured coat with different tones. This can create a special look that emphasises a vintage or shabby chic style. VIA chalk paint shines with its high opacity, which promises users better coverage than many conventional products.
Tool selection and handling
When painting with chalk paints, VIA recommends using a synthetic brush or a high-quality paintbrush so that the colour pigments can be optimally distributed. In both cases, users benefit from the ease of application. As it is a quick-drying application, the colour can be painted over more quickly, which shortens the working time. In addition, this paint is easier to apply than many classic paints and, thanks to its milder formula, there is hardly any paint damage in the event of accidental drips. Even beginners are quickly satisfied with the colour because they quickly develop a feel for the consistency. With a little practice, different effects can be achieved: from even, homogeneous surfaces to emphasised textured or even smudged looks.
Areas of application: From furniture to monument preservation
VIA chalk paint is not only suitable for interior use on walls, but also for painting furniture. Thanks to its mineral base, it adheres well to wooden surfaces and gives chests of drawers, tables or cupboards a fresh, personalised coat of paint. Chalk paint is also popular for outdoor design - but only in areas that are not permanently exposed to the weather, as it is a breathable wall paint for primarily dry environments. Another outstanding area of application is the preservation of historical monuments, where emphasis is placed on natural materials that emphasise the historical flair. In many old buildings, the old colours can be carefully reworked without damaging the original substance. VIA chalk paint is particularly suitable for use on historic walls or stucco work, preserving the character of the building.
Design ideas and special effects
Anyone with a penchant for creative interior design will find numerous variation options in the individual products from VIA. By using different colour shades, for example, multi-layer techniques can be implemented in which the bottom layer of paint is partially sanded. In this way, the old colour or a different coloured layer is revealed and provides an expressive accent. Colour gradients that transition from light to dark are also particularly attractive and can visually divide rooms. Whether subtle shabby chic or lively boho style - the unique patterns and unique colours of VIA support many interior design ideas. As the paint is water-based, it can be used indoors without causing unpleasant odours. At the same time, the breathable wall paint contributes to a healthy indoor climate, as moisture is well regulated and mould growth is inhibited.
Conclusion: A modern chalk paint with tradition
Water-based paints from VIA Material combine tradition and modernity in an impressive way. As high-quality chalk paints, they not only impress with their aesthetic properties, but also with technical advantages such as high opacity, fast drying and recyclable packaging. Painting with chalk paints therefore proves to be extremely easy to use, regardless of whether you are planning a single coat on a wall or 2-3 coats to completely transform a piece of furniture. At the same time, the products allow a wide range of design options: A translucent coat for delicate effects, a coloured coat for strong contrasts or a skilful mix of several shades for a particularly special look. As VIA specifically uses natural formulas, it is an environmentally friendly paint that is equally suitable for interiors and the preservation of historical monuments. Whether in old walls, contemporary homes or when restoring historical buildings - VIA chalk paint is and remains a workable chalk paint that impresses in terms of results and handling. The result is a finish that will give you long-term satisfaction with your colour.